CPG industry background

Consumer Packaged Goods Solutions

Enabling CPG Growth with Innovation, Brand Strength & Digital Agility

DOMS Global partners with fast-moving consumer goods (FMCG) brands, D2C startups, and retail-backed manufacturers to unlock next-stage growth. From brand innovation to go-to-market execution, we help CPG players compete, scale, and adapt across geographies.

CPG products

Challenges & Roadblocks

๐Ÿ›’ Margin pressure and shelf competition

๐ŸŒ Fragmented channel and D2C execution

๐Ÿงช Slow product innovation cycles

๐Ÿ“ฆ Inefficient inventory and demand forecasting

๐ŸŒฟ ESG goals unmet across packaging and sourcing

๐Ÿง Changing consumer behavior and loyalty

We blend consumer insights, brand design, digital operations, and category strategy to power next-gen CPG growth.

Example: An Indian clean-beauty D2C brand collaborated with DOMS to optimize unit economics, re-launch with new packaging, and expand into Middle East retail chains โ€” achieving a 32% increase in conversion.

Core Services in Strategy & Transformation

Brand & Product Innovation

Develops standout offerings with strategic design and positioning

Omni-channel & D2C Strategy

Drives consistent engagement across digital and retail touchpoints

Supply Chain Modernization

Improves efficiency, agility, and demand forecasting

Consumer Insight & Research

Informs launch strategies with real-time consumer trends

ESG Strategy & Packaging Design

Aligns sustainability goals with packaging, sourcing, and operations

International Expansion Strategy

Supports localization, compliance, and retail partnerships

Delivered Solutions

New SKU launch strategy with competitive pricing

Inventory analytics for reducing stock-outs

Direct-to-retail entry for premium snack brand

Cost-to-serve model for personal care startup

Eco-packaging partner sourcing for sustainability target

Resources & Insights

๐Ÿ“˜

Rethinking FMCG Distribution in Tier 2 Cities

Guide
๐Ÿ“Š

2025 D2C Trends in Personal Care

Report
๐Ÿง 

How Packaging Influences Brand Stickiness

Case Study