Marketing
DOMS Global LLP 7 min read
Nobody in Your City Knows You Exist
You have been trading for eleven years and doing excellent work. Search for what you do in your own city and you are nowhere. Both are true at once.
Marketing
Insights
7 articles on marketing — what breaks as businesses grow, why it happens, and what to do about it.
Marketing
DOMS Global LLP 7 min read
The Website That Looks Good and Sells Nothing
You paid for it, you like it, people compliment it. And it has generated four enquiries this year. Both things can be true.
Marketing
DOMS Global LLP 9 min read
How to Get Your Business Cited by AI Search (GEO Explained)
Customers now ask ChatGPT, Perplexity and Google AI Overviews for recommendations. Being cited in those answers is a different discipline from ranking on page one.
Marketing
DOMS Global LLP 7 min read
Marketing That Generates Pipeline, Not Just Awareness
Reach, impressions and followers can all rise while enquiries stay flat. The gap is almost always positioning and qualification, not budget.
Marketing
DOMS Global LLP 7 min read
Agriculture: Selling Direct Without Losing Margin
Direct-to-customer removes the intermediary but adds operations. Farms that plan for that keep the margin; farms that do not lose it to logistics.
Marketing
DOMS Global LLP 7 min read
Why Your Competitor Ranks Above You on Google Maps
They are not better than you and they did not spend more. They filled in the parts of their listing you left blank, and they did it consistently.
Marketing
DOMS Global LLP 7 min read
Everyone Says They Are Quality. Nobody Believes It.
If your competitor could put their name on your website and nothing would look wrong, you do not have positioning. You have a description.
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